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Swipe Right for Small Business on Valentine's Day image

Swipe Right for Small Business on Valentine's Day

Nothing screams Valentine’s Day more than a hastily purchased box of chocolates, picking the “best of the worst” leftover cards, and hoping for a decent reservation. Instead of dealing with that nonsense this Valentine’s Day, slide in to your neighborhood small business for better gifts. Your sweetheart and local retailer will thank you for it.

According to the National Retail Foundation, consumers will spend $19.6 billion on Valentine’s Day. An estimated $4.7 billion will be spent on jewelry, and 35% of total Valentine’s Day purchases will be made at a department store. Why not get something unique and show the love to your neighbors on Main Street?

Oftentimes, shopping small offers an experience unlike a big box store. Besides strengthening your local economy, you’ll be able to find distinctive inventory. One of my favorite small businesses offers beach glass from Lake Erie and art from my neighbors – and no one has asked for a gift receipt yet.

Besides offering unique inventory, small business owners usually emphasize customer service. Sourcing interesting products typically entails growing strong relationships with a shop owners’ vendors; creating a stronger community. Small businesses are proud to offer personalized experiences, which isn’t something you can get anywhere. Besides, gifting a loved one something with a little meaning behind it might get you an extra snuggle!

Snuggling is fun, but it doesn’t pay the bills (in most cases). By keeping your cash in the community on Valentine’s Day, you’ll help create jobs. According to Forbes, small businesses create two-thirds of private sector jobs. Not only that, but for every $10 million spent, 57 jobs are created. Here’s more reasons to love small businesses:
  • According to the U.S. Small Business Administration, small businesses employed 56.8 million people and created 1.1 million new jobs
  • Minority ownership of small businesses has increased by 38.1% since 2012
  • Small businesses generated 33.6% of the U.S. total export value
  • 3.7 million microbusinesses which are made up of 75.3% of all private businesses (businesses with 1-9 employees) represent 10.8% of private sector jobs
Want to show your small business a little love this Valentine's Day? Make sure your investment is protected with the right insurance coverage. From general liability insurance to worker's compensation, AmVenture offers a variety of products geared towards small businesses. 

The opinions expressed herein by columnists are their own, not those of AmVenture Insurance Agency, Inc., its subsidiaries, or affiliates.